News and Updates from 5WPR CEO Ronn Torossian

When Excellence is Easy to Spot

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Recently, there was a story down in Florida that gained national attention. A central Florida mother got upset when her son brought home an honor roll citation along with a report card that had a “D” on it. According to that county’s school system, honor roll is determined by cumulative GPA, not the typical “all As and Bs”, that many parents remember.

Well, this mother didn’t feel like her son deserved to be honored since he was, reportedly, slacking a bit in the class where he scored the “D.” According to the mother, standout effort and standout results deserve standout honors. Slacking in one area does not. Now, parents, and educators across the nation are taking sides on the issue.

Ronn Torossian, CEO of 5W Public Relations, says there’s something all young entrepreneurs can learn from this situation.

“Look, if you want to be successful, you need to understand that it’s not the bar someone else sets that should be your target. You need to find a way to surpass what you have believed to be your best. You need to find a way to do ‘more’ and to do that more in a better way,” Torossian said.

Torossian says that’s what the mother in this case is really trying to say. It’s not that she doesn’t want other kids to get an honor, and it’s not that she isn’t proud of all the A’s her child has earned. It’s that the system is allowing for children to meet a minimum and be honored the same as those who far exceed that minimum.

“That’s not the way the world works. Our economy is set up to reward those who work better, and do a better job. Not just those who work harder, but those who find a way to be the best,” Torossian says.

That should be your ultimate goal. Not to do as well as all those guys out there doing “alright for themselves.” Your goal should be to surpass the status quo. To find a way to do what’s being done better, or to do something new in an attractive way.

“If you can make that standard a foundation of your business plan, you are setting yourself up for success. Fail to do so and you are setting yourself up for mediocrity.”

 

 

Ronn Torossian

Ronn Torossian is the founder and CEO of 5W Public Relations and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

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